More and more people are realising that podcasts form an integral part of the marketing mix. However the days of just setting up a microphone, pressing record and posting a half hour ‘show’ no longer cut it let alone cut through. Over the past few years we’ve tuned in as podcasts have become increasingly more sophisticated, layered, and responsive to contemporary narratives. At Social Broadcasts, we applaud this and think Podcasts can still work even harder to give our clients a new voice. In essence, we believe whether you want to create a sound rich ‘audioscaped’ multi-layered story or simply capture an ongoing conversation, podcasts done right can create a sonic world for the listener that bring stories to life in new and richer ways. Please explore some examples below: